Journal · Minimal Line

Italy, reduced to a single line

Portofino, Vesuvius and Lake Como, stripped down to their essential shape.

Most Italy graphics try to fit everything in — the sky, the boats, the crowd, a decorative border, a banner with the city name in three fonts. Minimal Line does the opposite: one continuous, confident line, on plain fabric, nothing else. It's a harder design problem than it looks — cut too much and a landmark stops being recognizable; leave in too much and it's not minimal anymore. Getting the line right, so the shape still reads instantly, is the whole craft.

Tempio Voltiano, Lake Como

The piece that started this collection: Alessandro Volta's lakeside monument reduced to a thin black silhouette on white, no color, no texture — just the dome, the columns, the steps. It reads as almost architectural drafting rather than illustration, which is exactly the point.

Como Tempio Voltiano Minimal Line Art Tee

Como Tempio Voltiano — Minimal Line Art

$69
View on the store →

Portofino, Liguria

Portofino's harbor is one of the most-photographed views on the Italian coast — the terraced, colorful houses climbing straight out of the water, boats crowding the little bay, the bell tower of the Chiesa di San Giorgio above it all. Here it's a single sketched line, more travel journal than postcard: the kind of drawing someone would actually make sitting at the harbor, not a stock photo turned into a graphic.

Portofino Liguria Minimal Line Tee

Portofino Liguria — Floating Boot

$59
View on the store →

Vesuvio, Napoli

Vesuvius is the landmark every design about Naples eventually has to deal with: an active volcano, still the defining shape of the city's skyline, famous well beyond Italy for burying Pompeii and Herculaneum in 79 AD. Reducing something that loaded to one line is a different challenge than Portofino's harbor — the twin peak and the thin trail of smoke have to carry the whole idea on their own, with the city and the bay sketched in underneath, small.

Vesuvio Napoli Minimal Line Tee

Vesuvio Napoli — Floating Boot

$59
View on the store →

Less isn't empty — it's edited.

Heavyweight cotton, printed to order, shipped worldwide. Not a shirt you'll find on a folding table.

Shop Floating Boot →