Journal

Notes on Italian landmarks, redrawn.

The design references behind each collection — where the style comes from, and why a specific landmark got a specific treatment.

Stadi d'Italia · New collection

My kid drew every Italian stadium.

San Siro, the Maradona, the Olimpico and the small grounds too. Now they're tees, from $29 →

Styling Guide

A Colosseum tee is easy to get wrong. Here's how not to.

Fit, layering, and what to leave at home — the practical version of "not a souvenir."

Duomo di Milano

One cathedral, six centuries, three tees that don't agree on how to draw it

600 years of construction history, and why the same building reads totally differently in Art Deco Travel, Vintage Lithograph, and Ukiyo-e Wave.

Brand

Why we print after you order, not before

No warehouse of unsold souvenir shirts — the honest case for print-to-order, tradeoffs included.

Collections Guide

Vintage Travel, Ukiyo-e Wave, Minimal Line, or Stadi d'Italia?

Four collections that look like variations on a theme, but each one is arguing something different.

Stadi d'Italia

My kid drew every Italian stadium

San Siro, the Maradona, the Olimpico, and fifteen more that never make anyone's souvenir shirt.

Gift Guide

Italy-themed gifts for people who actually care about design

A gift guide for Italy lovers who'd rather skip the market-stall souvenir shirt.

Vintage Travel

Vintage Italian travel poster tees, and why they beat another souvenir shirt

A closer look at the 1950s travel-poster pieces built on Milan's Duomo and Como's Tempio Voltiano.

Ukiyo-e Wave

Ukiyo-e meets Italy: the wave collection, explained

Why Hokusai's wave and Italy's landmarks aren't as strange a pairing as they sound.

Minimal Line

Italy, reduced to a single line

Portofino, Vesuvius and Lake Como, stripped down to their essential shape.